Bill Dugan
My name is Bill Dugan. I’m a creative leader, designer, and storyteller who likes turning big, complicated ideas into things people can actually see, understand, and care about. Over the past two decades, I’ve built brands, shaped campaigns, designed digital experiences, led creative teams, directed films, and made a lot of things that didn’t exist before I got involved. Today, I lead global creative at World Resources Institute, working with a team across 10 countries to bring a wide range of ideas and stories to life. I’m equally comfortable thinking about the big picture or getting my hands dirty in the details—and I still believe the best creative work starts with a good question, a clear idea, and the occasional unreasonable deadline.
Global Creative Director
I lead global creative direction and brand strategy at WRI, working with a six-person internal creative team and partners across 10 countries. The work spans brand development, campaigns, digital experiences, storytelling, events, video, and visual communications across more than 60 organizational initiatives.
A few things I’ve been making
- Stories to Watch — WRI’s annual look at the environmental stories likely to shape the year ahead.
- Stories That Changed the World — a collection of WRI stories designed to show the real-world impact of the organization’s work.
- Courage to Lead — a major development campaign supporting WRI’s next chapter.
For the full career history, experience, and selected accomplishments, see LinkedIn.
Based in Baltimore, Maryland.
Working globally.