Electrograph wanted a brand-new website to highlight their growing size and product line, as well as tie in recent acquisitions. Beginning with an informal focus group, I pinpointed areas where the original site needed improvement. Next, I helped draw up a revamped sitemap, strategic plan, and wireframes for the site, tying in their marketing campaigns and including ad placement. The next phase involved a CSS overhaul and standards-compliant layout. The online shopping section was overhauled, and the backend was designed to tie in with the site better, improving ordering and fulfillment.