Interesting. I guess all good things come around again.
“After more than 120 years, we are choosing to return to our roots as International,” said Tobias Glitterstam, chief strategy and transformation officer.
[Incorrect curly quotes are taken directly from the website.]
As the employee of an NGO for over 10 years, I am so sick of the word transformation and all of its variants.
I can see the bones of the old International logo here in this new one, but somebody decided they needed to get clever with the A and the N, moving from a traditional grotesk typeface to something with a more “modern” look. I’m not completely opposed to it, but I think it’s going to be dated in 10 years.