Rebrand

Interesting. I guess all good things come around again.

“After more than 120 years, we are choosing to return to our roots as International,” said Tobias Glitterstam, chief strategy and transformation officer.

[Incorrect curly quotes are taken directly from the website.]

As the employee of an NGO for over 10 years, I am so sick of the word transformation and all of its variants.

I can see the bones of the old International logo here in this new one, but somebody decided they needed to get clever with the A and the N, moving from a traditional grotesk typeface to something with a more “modern” look. I’m not completely opposed to it, but I think it’s going to be dated in 10 years.

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Postscript

A couple of weeks ago, Bennett let the local Scout group know that there was a celebration of life scheduled for our friend Alan, and I was sure to put it on the calendar. We met up at a seafood restaurant outside of Laurel and I walked in about two minutes before him. Alan’s family had a private room set up in back and we introduced ourselves to his sister and brother in law, who were lovely and introduced us around. We were joined by John B. and his wife, and later Ray and his family stopped in; we spent the next two hours swapping stories and catching up. I met Alan’s dad and told him the story of when I first got Peer Pressure and couldn’t sort out the throttle linkage: Alan immediately contacted me to tell me the part I had was for an automatic, and sent me the correct part that week. I said that only Alan would know that, and only Alan would have the part sitting in his stash. His dad seemed to appreciate that story, because he got a little misty. On the wall behind us a slideshow was playing, full of pictures from his early life and a bunch of scouting adventures. There were a few pictures where we realized that several of the subjects were gone, and that was a little sobering. We’re not getting any younger.

As usual, the Scout guys were the last to leave. I said my goodbyes and fired up the truck; the heat blew warm and the engine was full of life. I said some quiet thanks to the Sky Pilot and pointed toward home.

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Commerce

Spurred on by an Instagram post by another Scouter/designer, I got off my ass on Tuesday and finished building out a set of Scout II grille designs I started sometime last year. I put them up on Wednesday and got the highest number of likes on any post all year. It hasn’t translated to millions yet, but I’m hopeful that when I post the second set—Scout 80/800 grilles—I’ll get some more eyeballs, and maybe some more sales.

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Commerce

 

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Two years ago, I designed a shirt using the face of the transfer case shift knob, and thought about printing some T-shirts to sell. I had a test print made and wore it to Nationals last year. A Scout vendor who attended the same show released a version of that shirt on their Instagram feed this spring. I’d also designed a series showing the grille faces from all iterations of the Scout II and set it aside because…life; they released a similar T-shirt design this summer.

For some reason, this really got to me. I should be making some money on my ideas. Several things were holding me back: I didn’t have anyplace to host the designs (I didn’t want them on my personal sites), I’m wary of the copyright issues around the IH trademark, and I didn’t want to be seen as a copycat. But it stuck in my craw.

The other night I saw a post by another Scout owner in Austin selling her own T-shirt designs and decided I just needed to pull the trigger: if they can do it so can I, and I figure my designs will look better. I bought the domain Oldlinestatebinders.com for $7 and I’ll be using that for a website and an Instagram feed, and I’ll use one of the T-shirt fulfillment vendors online for a while and see how things go. So far I’ve got the 4-wheel drive design, the T-19 shift pattern, the Oldlinestatebinders logo, and a series of grille designs almost ready to go. I figure some careful social media work might generate a little extra cash.

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Bronco?

Ford just announced their new Bronco this week, and I have to say I’m really admiring the look of it. As much as everyone claims they want a bare-bones model with no features at all, nobody would buy one, so the packages start at $28K and go top into the 60’s. I’d assume these will be $10K above list price for the first couple of years, as Ford pretty much knows they’ve got a winner on their hands. As long as they don’t fuck it up too badly, I see these selling like hotcakes.

My personal preference is for either the base-level model with 2.3 liter engine and 6-speed manual (the only way I’d buy one of these, frankly, is with a manual) or the next model up (the “Big Bend”). Optional packages would give us some features we’ve never had in a vehicle: two-door lock and unlock functionality, 110V/150W AC power outlet, ambient footwell lighting, dual-zone electronic automatic temperature control, and heated front seats, among others.

In other Bronco-related news, Hemmings just ran an article about Ford’s attempt to redesign the Bronco in early 1971, and it’s fascinating to look at the pictures of what could have been and where they were looking for inspiration. They started with something that looked great to begin with and generated some of the ugliest redesigns I’ve ever seen. Nothing about the new concepts feels balanced, looks attractive, or works with any of their design cues from that era; the initial sketches have some of the DNA of the full-size trucks but as they looked at the competition (there’s a Scout poster in one of the photos, and later clay models are posed outside with a Range Rover and a Scout in the background) they smoothed the edges until it became a bland stick of butter. The grille treatments alone make me want to barf. They couldn’t figure out how to finish anything behind the A pillar—all of the tailgates look like dogshit—and the side profile looks smaller and more station-wagony as they go. I was always a fan of the 2nd gen Bronco (using the cab of the full-size pickups) so they eventually landed on their feet, but this is a horrifying could-have-been.

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Cybertruck?

So Tesla unveiled their Cybertruck last night, to the resounding shock of, well, pretty much everybody. While the specs sound fantastic (more towing capacity than a F150, better ground clearance, etc.) the whole thing is wrapped up in a body that looks like lousy origami or a first-year automotive design student’s initial study. When compared to the graceful curves of the Model S or 3, this looks unfinished. And there are practical considerations ignored that look like they never studied how real people use real trucks: that tailgate will be rendered useless after one trip to the Home Depot.

And what a terrible fucking name.

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Survey and Stickers

Here are some crappy cellphone shots of my kick panels. The driver’s side was patched crudely before I got the truck, but the passenger’s side has always been swiss cheesy. I think I’ll wait for warm weather, take the angle grinder to both sides, and hit them with some rust encapsulator. One of my goals for this year is to get a decent welding rig and start practicing again so that I can take some smaller repair projects on; this would be a good one.

drivers side kick
Driver’s side

pass side kick
Passenger’s side. Interesting to see the original gold paint there, isn’t it?

In other news, a printing vendor I use at work had a special on circle-cut stickers last week. I’ve been noodling with a design for our ad-hoc Maryland IH group, called Old Line State Binders, but I was having a hard time nailing down a design incorporating the Maryland flag. It’s a great flag but very visually busy, and in the last year there’s been a glut of shape-plus-flag stickers out there: a crab, deer, dogs, mustaches, etc.

My original idea was to use something ubiquitous to vintage 4-wheel-drive trucks: the locking hub. That part was pretty easy to nail down, and I took away some of the visual clutter to clean up the image. Integrating the flag and the name was the hard part. In order to keep the design circular (and get my cheap stickers before the deal expired), I left out the name and went with the following design:

sticker

Eventually I’ll figure out how the rest of the design should look. If you’d like a couple, drop me a line and I’ll send you one when I get them.

I’ve been really quiet on the Scout front for the last year or so due to work and family commitments. I haven’t visited the Binder Planet in ages. I’m hoping to get some time in the spring to organize a meeting and get back in touch with people.

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